Privacy Policy

Last Updated: August 20, 2026

Heir Apparent Jewelry respects your privacy and is committed to being transparent about how personal information is collected and used when you visit our website, make a purchase, contact us, or otherwise interact with us.

Heir Apparent Jewelry is operated by Conceptual Gems LLC, a Florida limited liability company. Throughout this Privacy Policy, “Heir Apparent,” “we,” “us,” and “our” refer to Conceptual Gems LLC doing business as Heir Apparent Jewelry.

Information We Collect

Depending on how you interact with our website, we may collect information such as:

  • Your name

  • Email address

  • Billing and shipping address

  • Telephone number, when provided

  • Order and transaction information

  • Information submitted through contact, return, repair, or other website forms

  • Newsletter and marketing preferences

  • Device, browser, and website usage information

  • IP address and similar technical information collected through website technologies

Payment information is handled through the payment services available through our ecommerce platform and payment processors. Heir Apparent does not independently store complete credit or debit card numbers.

How We Use Your Information

We may use personal information to:

  • Process and fulfill orders

  • Provide order, shipping, return, repair, and customer-service communications

  • Respond to questions and requests

  • Maintain transaction and business records

  • Prevent fraud and protect the security of our website and business

  • Operate, maintain, and improve our website

  • Understand how visitors use our website

  • Send marketing communications when you have chosen to receive them

  • Comply with applicable legal, tax, accounting, and regulatory obligations

Email Marketing

If you choose to join our mailing list, we may send you news, product launches, special offers, and other Heir Apparent communications.

You may unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.

Unsubscribing from marketing communications does not prevent us from sending transactional or service-related messages concerning an order, return, repair, or other request you have made.

How Information May Be Shared

We do not sell personal information in the ordinary meaning of selling customer information for money.

We may provide personal information to trusted service providers when necessary to operate our business. These may include providers that support:

  • Website hosting and ecommerce

  • Payment processing

  • Order fulfillment and shipping

  • Email and marketing communications

  • Website analytics and performance

  • Fraud prevention and security

  • Accounting, legal, or other professional services

These providers may process information according to their own privacy policies and applicable agreements.

We may also disclose information when reasonably necessary to comply with law, legal process, governmental requests, protect our rights or the rights of others, investigate fraud or security concerns, or in connection with a merger, acquisition, sale, restructuring, or transfer of all or part of our business.

Cookies & Similar Technologies

Our website may use cookies and similar technologies that help the website function, remember preferences, understand website activity, improve performance, and support analytics or marketing features.

More information about these technologies and the choices available to you can be found in our Cookie Policy.

Third-Party Services

Our website relies on third-party platforms and service providers to provide certain features and services.

When you interact with those services, your information may also be processed according to the privacy policies of the applicable provider. We encourage you to review those policies if you would like additional information about their privacy practices.

Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, providing customer service, maintaining appropriate business and transaction records, resolving disputes, and meeting legal, tax, accounting, and regulatory requirements.

Retention periods may vary depending on the type of information and the reason it was collected.

Data Security

We take reasonable measures to protect personal information and use established third-party platforms and service providers to support secure ecommerce transactions and website operations.

However, no method of electronic transmission or storage can be guaranteed to be completely secure, and we cannot guarantee absolute security of information transmitted or stored electronically.

Your Privacy Choices

Depending on where you live and applicable law, you may have certain rights concerning your personal information. These may include the ability to request access to, correction of, or deletion of certain personal information, or to withdraw consent for certain uses.

You may also opt out of marketing communications at any time.

To make a privacy-related request, please contact us through our Contact page.

We may need to verify your identity before completing certain requests and may retain information where permitted or required by law.

Children’s Privacy

Our website and products are intended for a general adult audience and are not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13. If we become aware that such information has been collected, we will take reasonable steps to delete it.

International Visitors

If you access our website from outside the United States, please be aware that your information may be transferred to, stored in, or processed in the United States or other locations where our service providers operate.

Privacy and data-protection laws in those locations may differ from those in your country or region.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our business practices, website, service providers, or applicable requirements.

The current version will be posted on this page with the date of the most recent update.

Contact

If you have questions about this Privacy Policy or how your personal information is handled, please contact us through our Contact page.